Creating Superfans: How To Turn Your Customers Into Lifelong Advocates
– Brittany Hodak –
Published 10 January 2023
I am always on the lookout for books that I can apply to my school library and improving services for our users. Creating Superfans is all about brand awareness and ensuring your service brings people back again and again.
Creating Superfans has a fun design and layout. The brightly covered cover is reflected inside, with bright graphics and large fonts highlighting key points, song titles and quotes from well known
Brittany Hodak draws upon her experience working with a wide range of clients to outline her “Super Model” and how to improve customer service and brand awareness. Her points all centre around ensuring your customers experience the best, exceeding their expectations every time. It’s a big ask, but Brittany assures readers it’s the best way to make advocates of your customers, build your brand and keep bringing people back for more.
She uses stories and funny anecdotes to make her points and it fits the fun vibe of this whole book. Approachable and easy to read, add this branding book to your must-read pile.
The publishers provided an advanced readers copy of this book for reviewing purposes. All opinions are my own.
Subjects: Business, marketing, customer service, loyalty
Published: 10 January 2023 by Page Two
Format: Hardcover, ebook. 296 pages.