PASSIONATE ABOUT SCHOOL LIBRARIES

Tag: Marketing (Page 1 of 2)

Ramblings: Rewrite, Renew, Reimagine

Rewrite, Renew, Reimagine

It’s ALIA Library and Information Week 2022. Held annually, ALIA LIW has recently changed date. Now celebrated in July, I love the creative themes (and graphic design, which is always AMAZING) for this special week. In previous years, I’ve made a big deal of Library and Information Week in my school libraries. This is a week celebrated by libraries of all categories and sizes, from public libraries to specialist libraries, so it’s nice to join in with this. However, this year, my focus has been on other things, so we haven’t celebrated LIW in the school library.

But, I couldn’t let the opportunity pass to mark the week or to reflect on how apt the theme is for our library this year.

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Ramblings: 6 Easy Advocacy Actions

6 Easy Advocacy Actions to Promote Your School Library

Advocating for your school library can seem like a mammoth task or maybe something you are not sure how to do. And sure, when you have to fight for your position or funding or to even have a school library in your school, it can be overwhelming. But, I’ve found that the very best and most powerful forms of advocacy are the most simple, easy actions that fit into your everyday practice.

Here are a few examples of advocacy actions I’ve done in the past six months.

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Book Review: The Young Entrepreneur

 

 

The Young Entrepreneur: How To Start A Business While You’re Still A Student

– Swish Goswami and Quinn Underwood  –

Kogan Page

Published 31 May 2022

♥♥♥♥

 

 

The Young Entrepreneur delivers exactly what it promises – an entirely practical guide to starting your own business. This is the perfect overview of entrepreneurial thinking and approaches, with examples drawn from the authors’ own experiences.

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Book Review: Marketing and Branding

 

The Non-Obvious Guide to Marketing and Branding (Without a Big Budget)

– Rohit Bhargava –

Ideapress Publishing

Published 11 May 2021

♥♥♥♥

 

I liked that this book is called the non-obvious guide to branding and marketing and that is actually what is delivers. So many books and articles I’ve read on branding and marketing cover the same ground. Helpful and effective, but very similar. This book looks at things from a different angle and included things I hadn’t read about in other branding books. For example, this book not only tells you why you should create customer personas and how to write them, but how to better meet your customers’ needs and use this information to guide your outreach and get customers to actually start marketing and advocating for you. Similarly, instead of just demonstrating what a tagline is or why you need one, it breaks down the steps on how to create one in a way that actually seems achievable, even for me.

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Ramblings: 8 Things I Did To Advocate For My School Library Last Week

8 Things I Did To Advocate For My School Library Last Week

Advocacy is a bit of a funny word, I think. Sometimes it can be daunting. Maybe it’s something we know we must do as school librarians, facing budget and staffing cuts and increasingly challenging times, but equally something that we think we might not have time for or might be something that is too hard or too out of our reach to do. Advocacy might conjure up thoughts of national or international campaigns or perhaps having to go and fight for the job you are about to lose or the 80% cut to your school library budget or perhaps the loss of the school library space altogether. And while these things do form part of advocacy, I believe that advocacy can also be far smaller and simpler. It might also be things you are doing each and every week.

Simply put, advocacy is defined as supporting or arguing for something. And that is something we do each and every day.

Here are eight things I did to advocate for my school library and my role as a teacher librarian last week.

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Ramblings: Failed Goals

Failed Goal: Social Media For My School Library Over the Holiday Break

Have you ever fallen short of a goal you have set for yourself? I know have. Many, many times. Just recently, I set for myself a goal of increasing engagement on our school library social media account. I started using Reels and Stories and posting more often. I used a scheduling tool to post on the days I wasn’t working and to ensure we had a consistent presence. And it worked. We increased our followers over the term by 26 and increased accounts reached by 5745% to over 47,000 accounts and 3229 content interactions.

So where does the failed goal come in? I was determined to continue this over the school holidays. That’s the time the students are most likely to be scrolling on Instagram, right? It makes sense for the Library to be active then, sharing tips on how to access ebooks and promoting holiday reading. I’d even lined up a connection with the local public library so that I could share their holiday programs and collections. But. Instead, I did nothing. Nada. Not a thing. I didn’t post once on our school library account over the two week period.

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Professional Learning: Genrefication: Beyond the Buzzword

Professional Learning Genrefication: Beyond the Buzzword Webinar with EduWebinar

I had the great privilege of talking genrefication again by presenting a webinar with EduWebinar all about genrefication.

It was great to revisit my genrefication process, especially as I am looking to start all over again at my new school. It was also fascinating to revisit the research in this area and see what the current trends are.

If you would like to view the webinar, you can register for the recording at EduWebinar.

You will find my slides from the presentation below.

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Ramblings: That time I created a viral video for my school library social media

That time I created a viral video for my school library social media – well almost

I had a bit of a surprise last week. I created a viral video for our school’s social media account. I must add a caveat. While I created it, I did have some help and technically it’s not a viral video, as Google tells me I have to have over 5 millions views and our video certainly didn’t do that. But! We reached over 23,000 views and over 600 likes. For us and our little social media account that was massive. And honestly a little scary. Here’s how it happened.

I relaunched our school library’s Instagram account this year. The Library Team had created it a few years ago, but it had been sitting dormant for a few years. When I joined the team this year, I wanted to start using it again. I had a great basis from which to work – just over 100 followers, most of whom were students. My goal was to increase engagement, promote the library and connect with both our school community and the wider school library community.

I’ve been posting regularly over the past three terms and when Instagram announced Reels, I happily gave them a try. I had been reluctant to join TikTok as I thought I wasn’t so great with videos – but maybe I need to rethink that.

Book Week 2021. We’ve got lots of competitions and events planned. The week prior, I am posting to our Instagram and trying to generate excitement about the following week’s events. I grab a 10 second video of the regulars playing Minecraft. I ask them for permission to share and then for some music suggestions. They chat a bit and argue over a good song and we finally select one. I add it, add a caption about next week’s comp, hit post and off we go. A week and a bit later, we have over 23k views and 651 likes. Our usual average for Reels views is 300-600 and the highest we’ve ever hit was just over 3000, so 23,000 was a massive leap. Same for likes.

This one Reel managed to reach more people, added lots of new followers to our account and generally created a buzz about our school library social media account. The boys were pretty impressed with their fame. I was curious. Was it the music? Was it the hashtags? Was it the algorithm magic? I’ve gone back to those boys for some more music suggestions and I’m going to try to recreate our success and see if it is possible. I’m also changing the way I interact with our social media account – focusing on engagement and student-driven posts and information.

I’ll continue to share my successes and failures here.

Is your school library on social media? Share in the comments below.

Book Review: Brand Yourself

 

Brand Yourself: A no-nonsense brand toolkit for small businesses

Lucy Werner and Hadrien Chatelet

Practical Inspiration Publishing

Published 7 September 2021

♥♥♥♥/♥

 

I love learning about marketing and branding. And we all know that the best way to learn something is to read a book about it. Brand Yourself is easy to read and approachable and I have finished feeling I have a strong brand outline and clear steps I can take to make my brand stronger.

I always read branding and marketing books through two lenses – my own personal perspective as well as the branding of my school library. Brand Yourself is obviously targeted for business models, but each of the steps it takes readers through to identify a brand, would work perfectly for a library or service.

Brand Yourself is based on the work behind Wern and a quick check of their website and social media feeds shows they practice what they preach. It’s also a good example of what they are trying to show readers.

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Professional Learning: Genrefication Webinar

Professional Learning Genrefication: Beyond the Buzzword Webinar with EduWebinar

If you follow my blog or know me at all, you’ll know that I quite enjoy talking about genrefication. I am by no means an expert, but I love experimenting and reflecting on the things I have tried across a few school libraries. 

I am so excited to announce that I will be presenting a webinar with EduWebinar all about genrefication.

Join me on Wednesday, 15th of September 2021 at 7pm AEST as we talk all things genrefication. The webinar is free for EduWebinar members or $30 for non members. 

Register Now

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