Tag: Marketing (Page 1 of 2)

Resource: Library Banner Signage with Canva

December 15, 2023 / Madison Dearnaley / 0 Comments

Creating Library Banners Signage with Canva – with templates

Signage can have a massive impact in a school library. Part accessibility, part marketing, your signage helps your students find and discover sections.

Depending on your shelving and wall space, large banner signage can make a big statement, and disguise old walls or hide unsightly shelving tops. When in our old library space, our graphic novel section needed a lot of love and new banner signs above the collection really gave it a lift. You can read all about how I updated the graphic novel collection here.

Book Review: Creating Superfans

August 6, 2023 / Madison Dearnaley / 0 Comments

Creating Superfans: How To Turn Your Customers Into Lifelong Advocates

– Brittany Hodak –

Page Two

Published 10 January 2023

♥♥♥♥

I am always on the lookout for books that I can apply to my school library and improving services for our users. Creating Superfans is all about brand awareness and ensuring your service brings people back again and again.

Ramblings: What’s in a name – school libraries

February 10, 2023 / Madison Dearnaley / 4 Comments

What’s In A Name? – School Libraries

As Juliet says,

“What’s in a name? That which we call a rose

By any other name would smell as sweet;”.

Does the same hold true for libraries?

What is your library called?

My principal recently asked me what I’d like our school library called and I had the opportunity to rename both my own role and the name of my school library. I had to ask myself if I should I stick with the word ‘library’ or should I look for something else?

Ramblings: Creating a Library Marketing Plan 3

October 6, 2022 / Madison Dearnaley / 0 Comments

Creating a Library Marketing Plan 3 – Brand Audit

Marketing and branding can be such a powerful thing for our libraries. If you want to follow along with this post series as I explore creating a library marketing plan, check out all the posts here.

When I started to investigate creating a library marketing plan for our school library, I drew upon my marketing and branding knowledge from the business sector and started researching the topic. You’ll find some links to great articles, podcasts and further reading in my second post in this series.

Ramblings: Creating a Library Marketing Plan 2

September 13, 2022 / Madison Dearnaley / 0 Comments

Creating a Library Marketing Plan 2 – Branding Basics

I love library marketing and branding and think it can be such a powerful thing for our libraries. If you want to follow along with this post series as I explore creating a library marketing plan, check out all the posts here.

When I started to investigate creating a library marketing plan for our school library, I drew upon my marketing and branding knowledge from the business sector and started researching the topic.

Ramblings: Creating a Library Marketing Plan 1

September 8, 2022 / Madison Dearnaley / 0 Comments

Creating a Library Marketing Plan 1 – Getting started

I love library marketing. There are so many facets of this. It’s not just promotions or publicity, though they play a part. But it’s also the bigger picture. It’s about how your users view your library. It’s about how the library team work as a team to market the library in a certain way in everything they do, from creating a flyer to promoting an event to each interaction at the circulation desk. And yes, maybe it makes me weird, but the idea of creating a library marketing plan EXCITES me. Continue reading

Ramblings: Rewrite, Renew, Reimagine

July 28, 2022 / Madison Dearnaley / 0 Comments

Rewrite, Renew, Reimagine

It’s ALIA Library and Information Week 2022. Held annually, ALIA LIW has recently changed date. Now celebrated in July, I love the creative themes (and graphic design, which is always AMAZING) for this special week. In previous years, I’ve made a big deal of Library and Information Week in my school libraries. This is a week celebrated by libraries of all categories and sizes, from public libraries to specialist libraries, so it’s nice to join in with this. However, this year, my focus has been on other things, so we haven’t celebrated LIW in the school library.

But, I couldn’t let the opportunity pass to mark the week or to reflect on how apt the theme is for our library this year.

Ramblings: 6 Easy Advocacy Actions

July 10, 2022 / Madison Dearnaley / 2 Comments

6 Easy Advocacy Actions to Promote Your School Library

Advocating for your school library can seem like a mammoth task or maybe something you are not sure how to do. And sure, when you have to fight for your position or funding or to even have a school library in your school, it can be overwhelming. But, I’ve found that the very best and most powerful forms of advocacy are the most simple, easy actions that fit into your everyday practice.

Here are a few examples of advocacy actions I’ve done in the past six months.

Book Review: The Young Entrepreneur

June 27, 2022 / Madison Dearnaley / 0 Comments

The Young Entrepreneur: How To Start A Business While You’re Still A Student

– Swish Goswami and Quinn Underwood –

Kogan Page

Published 31 May 2022

♥♥♥♥

The Young Entrepreneur delivers exactly what it promises – an entirely practical guide to starting your own business. This is the perfect overview of entrepreneurial thinking and approaches, with examples drawn from the authors’ own experiences.

Book Review: Marketing and Branding

March 13, 2022 / Madison Dearnaley / 0 Comments

The Non-Obvious Guide to Marketing and Branding (Without a Big Budget)

– Rohit Bhargava –

Ideapress Publishing

Published 11 May 2021

♥♥♥♥

I liked that this book is called the non-obvious guide to branding and marketing and that is actually what is delivers. So many books and articles I’ve read on branding and marketing cover the same ground. Helpful and effective, but very similar. This book looks at things from a different angle and included things I hadn’t read about in other branding books. For example, this book not only tells you why you should create customer personas and how to write them, but how to better meet your customers’ needs and use this information to guide your outreach and get customers to actually start marketing and advocating for you. Similarly, instead of just demonstrating what a tagline is or why you need one, it breaks down the steps on how to create one in a way that actually seems achievable, even for me.

Tag: Marketing (Page 1 of 2)

Resource: Library Banner Signage with Canva

Creating Library Banners Signage with Canva – with templates

Book Review: Creating Superfans

Ramblings: What’s in a name – school libraries

What’s In A Name? – School Libraries

What is your library called?

Ramblings: Creating a Library Marketing Plan 3

Creating a Library Marketing Plan 3 – Brand Audit

Ramblings: Creating a Library Marketing Plan 2

Creating a Library Marketing Plan 2 – Branding Basics

Ramblings: Creating a Library Marketing Plan 1

Creating a Library Marketing Plan 1 – Getting started

Ramblings: Rewrite, Renew, Reimagine

Rewrite, Renew, Reimagine

Ramblings: 6 Easy Advocacy Actions

6 Easy Advocacy Actions to Promote Your School Library

Book Review: The Young Entrepreneur

Book Review: Marketing and Branding

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Creating Library Banners Signage with Canva – with templates

What’s In A Name? – School Libraries

What is your library called?

Creating a Library Marketing Plan 3 – Brand Audit

Creating a Library Marketing Plan 2 – Branding Basics

Creating a Library Marketing Plan 1 – Getting started

Rewrite, Renew, Reimagine

6 Easy Advocacy Actions to Promote Your School Library

Connect

Filter Posts by Subject

Reviews and Displays by Subject

Goodreads

My Review Rating System

Connect