Book Reviews, Lists, Discussions, and Displays

Tag: Marketing

Ramblings: Social Media for School Libraries series

Social Media Series

Social Media for School Libraries series

Social media accounts for school libraries are something of which I am hugely supportive. Many school libraries have now joined in and have a social media account or two. I am in no way an expert, but I thought I would share my reasoning behind my thoughts and the steps I have been through to create my school libraries social media accounts and what I do to create content each week. In this series I'll also share some of my favourite school library social media accounts to follow and gain inspiration from, as well as some further reading and research.

Why social media for school libraries?

Connection. Marketing. Communication. Promotion. Networking. Ensuring parents, students, staff and leadership know what's going on in the library.

So often, the role of the school librarian now includes that of marketing director and advocate. If we do not promote our libraries and our roles they will continue to go unnoticed. Social media is an easy way to spread the word about the amazing things happing in your library, as well as the everyday awesomeness.

It's also a great way to connect with your students, parents and fellow staff members.

Promoting the school library is so important. Even more so in today's climate of disappearing school libraries and the undervaluing of school library staff. Social media accounts allow an insight into the daily happenings of the school library. It creates excitement and engagement. It also meets students where they are. Most teens are on social media of some sort and connecting with them in that environment can allow modelling of good conduct and positive social media engagement.

 

Connection

Networking

Advocacy

Promotion

Part 1 of the series is all about Getting Started. Maybe you need some ideas about where to start, want help around writing a social media policy document or are unsure about which social media channel to choose. I'll discuss how I approached these first steps. We'll also talk about creating a brand and I'll share some of my favourite resources for learning about branding for your school library.

In Part 2, we'll talk about creating content and making a way for this to be easy and manageable. I'll share my favourite scheduling resources and templates.

Part 3 will give you some inspiration for your own social media accounts. I'll share my top favourite social media influences, school libraries you can follow and lots of further reading.

Social Media Getting Started

Coming soon

Book Review: Far From Normal

Far From Normal – Becky Wallace – Page Street Kids – Published 22 September 2020

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Synopsis

Maddie McPherson is sick of Normal—both her hometown of Normal, Illinois and being the ‘normal’ sibling. But when she lands a summer internship with a sports marketing firm, she finally has a chance to crawl out of her genius brother’s shadow. Not to mention, a glowing letter of recommendation could secure her admission to her dream college.

But Maddie’s nickname is “CalaMaddie” for a reason, and when the company tasks her with repairing the image of teen soccer phenom Gabriel Fortunato, she wonders if she’s set herself up for embarrassment. Gabriel is a tabloid magnet, who’s best-known for flubbing Italy’s World Cup hopes. As Maddie works with him to develop “pleasant and friendly” content for social media, she also learns he’s thoughtful, multi-talented, and fiercely loyal—maybe even to a fault. Falling for a footballer is exactly how CalaMaddie would botch this internship, but with the firm pressuring her to get the job done, perhaps her heart is worth risking?

My thoughts

Far From Normal is a sweet and light YA romance about soccer, summer, and social media.

Maddie McPherson has landed an awesome summer internship working at her aunt’s sports marketing firm. Within ing days of being there, Maddie is presented with the opportunity to create and post the social media content for teen soccer star Gabriel Fortunato. The goal is to repair Gabe’s image, but Maddie has to decide between doing her job well enough to get a glowing recommendation letter for college and falling for the boy who is quickly capturing her heart.

Far From Normal is perfect if you are in the mood for something very light. There are meet-cutes (a bike, a dog and a soccer ball, you do the math), working relationships that cross into romantic territory, a mean-girl work colleague Maddie must contend with, and romantic meals in Italian restaurants.

While Gabe and Maddie do discuss a few things about Gabe’s life in the spotlight, the incidents he has been involved in are never fully discussed and they never have any really deep conversations about this, so the book remains on the fluffy side. Fine, if you like cute and light stories, but I usually enjoy something with a bit more depth, so I didn’t connect that much with the characters.

Despite this being about a soccer star and sports marketing, the sports side of things don’t come into the story at all, so I’ll be shelving this under romance and not sport.

A quick read, perfect if you are looking for a fun and light YA romance.

The publishers provided an advanced readers copy of this book for reviewing purposes. All opinions are my own.

More information

Category: Young adult fiction

Genre: Contemporary

Themes: Romance, internships, soccer, social media, family, college applications.

Reading age guide: Ages 14 and up.

Advisory: References to drug and alcohol use and related accidents. Drunk driving. Sexual references and references to sexual relationships.

Published: 22 September 2020 by Page Street Kids.

Format: Hardcover, ebook. 240 pages.

ISBN: 9781645670568

Find it on Goodreads

Display: Books From Outer Space

  Outer Space Display

world-space-week

This was a quick display to tie into World Space Week, held this year from 4-10 October 2016. More information about World Space Week can be found on their website.

The titles displayed are all sci-fi titles with some sort of space tie-in, whether it is visitors from outer-space or intergalactic journeys.

I included the World Space Week poster. The stars were left-over from a previous Book Week display, and the Tardis and spaceship complete this simple display. It helps that the board has a black backing. I used the font SF Outer Limits from 1001 Fonts.

Book Review: Online Marketing for Busy Authors – A step-by-step guide

Online Marketing

Online Marketing for Busy Authors: A Step-by-Step Guide –  Fauzia Burke – Berrett-Koehler Publishers – Published 19 April 2016

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Synopsis

If You Want People to Read Your Book, 
Writing It Is Only the Beginning 
There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing? 
Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke’s expert advice, authors can conquer the Internet and still get their next manuscript in on time. 

My thoughts

Online Marketing For Busy Authors is the perfect resource for both new and experienced authors, those that already have a large following and those just starting out. It works with you through the often daunting process of engaging with your readers through social media, but also refines the perhaps less clear area of first setting out your goals for engaging with online markets. This book is also a great guide for anyone in the business of promotions trying to understand the methods behind this online world and designing a marketing plan to target the right people in the right ways.    Continue reading

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