The Non-Obvious Guide to Marketing and Branding (Without a Big Budget)
– Rohit Bhargava –
Published 11 May 2021
I liked that this book is called the non-obvious guide to branding and marketing and that is actually what is delivers. So many books and articles I’ve read on branding and marketing cover the same ground. Helpful and effective, but very similar. This book looks at things from a different angle and included things I hadn’t read about in other branding books. For example, this book not only tells you why you should create customer personas and how to write them, but how to better meet your customers’ needs and use this information to guide your outreach and get customers to actually start marketing and advocating for you. Similarly, instead of just demonstrating what a tagline is or why you need one, it breaks down the steps on how to create one in a way that actually seems achievable, even for me.
The two parts and 18 chapters cover a wide range of topics, from marketing strategy and understanding your customer, to helping to spread word of mouth, creating a marketing plan, using social media and websites and using data to measure impact.
Each chapter uses examples and clear instructions on how to take action. Included are also a range of links to a repository of further reading, templates, videos and downloads.
I think my favourite moment was reading the customer persona they had created for the book, being able to identify myself within that persona and feeling that this book had been written with me in mind, and that’s exactly how it feels reading the book.
I’ll be putting this book to regular use as I continue to work on my professional branding journeys and recommend it as a practical and helpful resource for those just starting to learn about branding and marketing and for those who want a resource that covers more and dives deeper than other books you might find.
The publishers provided an advanced readers copy of this book for reviewing purposes. All opinions are my own.
Category: Non fiction
Subjects: Marketing, communication, branding, business
Published: 11 May 2021 by Ideapress Publishers
Format: Paperback, ebook. 194 pages.