Creating a Library Marketing Plan 3 – Brand Audit
Marketing and branding can be such a powerful thing for our libraries. If you want to follow along with this post series as I explore creating a library marketing plan, check out all the posts here.
When I started to investigate creating a library marketing plan for our school library, I drew upon my marketing and branding knowledge from the business sector and started researching the topic. You’ll find some links to great articles, podcasts and further reading in my second post in this series.