Creating a Library Marketing Plan 2 – Branding Basics
I love library marketing and branding and think it can be such a powerful thing for our libraries. If you want to follow along with this post series as I explore creating a library marketing plan, check out all the posts here.
When I started to investigate creating a library marketing plan for our school library, I drew upon my marketing and branding knowledge from the business sector and started researching the topic.
Creating a Library Marketing Plan 1 – Getting started
I love library marketing. There are so many facets of this. It’s not just promotions or publicity, though they play a part. But it’s also the bigger picture. It’s about how your users view your library. It’s about how the library team work as a team to market the library in a certain way in everything they do, from creating a flyer to promoting an event to each interaction at the circulation desk. And yes, maybe it makes me weird, but the idea of creating a library marketing plan EXCITES me. Continue reading