PASSIONATE ABOUT SCHOOL LIBRARIES

Tag: Non-Fiction (Page 1 of 2)

Book Review: The Young Entrepreneur

 

 

The Young Entrepreneur: How To Start A Business While You’re Still A Student

– Swish Goswami and Quinn Underwood  –

Kogan Page

Published 31 May 2022

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The Young Entrepreneur delivers exactly what it promises – an entirely practical guide to starting your own business. This is the perfect overview of entrepreneurial thinking and approaches, with examples drawn from the authors’ own experiences.

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Book Review: The Joy of Reading

 

The Joy of Reading

– Donalyn Miller and Teri S. Lesesne –

Heinemann Educational Books

Published 29 April 2022

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As a reader and librarian, I know firsthand the joy of reading. I also know how hard it is to sometimes impart that joy to my students. How do I truly capture everything reading does and is and convince those reluctant readers to take the plunge. In The Joy of Reading, Donalyn Miller and Teri Lesesne bring decades of experience to highlight the importance of reading joy and how teachers can support this joy.

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Book Review: Get What You Want

 

Get What You Want: How To Go From Unseen To Unstoppable

– Julie Solomon –

HarperCollins Leadership

Published 7 June 2022

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It’s funny how much stigma there is around wanting something and working towards it. When I mentioned to someone that I was reading a book called Get What You Want their reaction was surprise and slight confusion, maybe even distaste. Why would you read that? I love that this book is so open about working towards what you want and being okay about that. It’s okay to want something and say you want something.

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Book Review: Marketing and Branding

 

The Non-Obvious Guide to Marketing and Branding (Without a Big Budget)

– Rohit Bhargava –

Ideapress Publishing

Published 11 May 2021

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I liked that this book is called the non-obvious guide to branding and marketing and that is actually what is delivers. So many books and articles I’ve read on branding and marketing cover the same ground. Helpful and effective, but very similar. This book looks at things from a different angle and included things I hadn’t read about in other branding books. For example, this book not only tells you why you should create customer personas and how to write them, but how to better meet your customers’ needs and use this information to guide your outreach and get customers to actually start marketing and advocating for you. Similarly, instead of just demonstrating what a tagline is or why you need one, it breaks down the steps on how to create one in a way that actually seems achievable, even for me.

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Book Review: Cultures of Belonging

 

Cultures of Belonging: Building Inclusive Organizations that Last

– Alida Miranda-Wolff –

HarperCollins Leadership

Published 15 February 2022

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Diversity, inclusion, belonging. All such key and important words for leaders and managers and all workers to be across in today’s workplace. And rightfully so. These have so often been ignored or not prioritised in workplaces and it is time, well past time, for change. In Cultures of Belonging, Alida Miranda-Wollf draws upon her own lived-experience in work settings and her experience as a leader within the DEIB sector to explore the key themes around diversity, equity, inclusion and belonging and provides practical skills and techniques to build a culture around these.

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Book Review: Idea Makers

idea makers book cover

 

Idea Makers: 15 Fearless Female Entrepreneurs

– Lowey Bundy Sichol –

Chicago Review Press

Published 15 February 2022

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15 stories of bold and imaginative female entrepreneurs. Along with a few snippets of female entrepreneurs from throughout history, this book presents the stories of 15 modern women and the ideas they made into reality.

Each and every woman included in this story is inspiring. It was amazing to experience their journeys from the initial idea to making it a reality. Each chapter explores the background story, the entrepreneur’s first jobs, the idea, how the idea was grown and where the business or entrepreneur is today. Each chapter also includes links to the business and entrepreneur’s websites and social media accounts.

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Book Review: Adventures in Architecture for Kids

Adventures in Architecture for Kids: 30 Design Projects for STEAM Discovery and Learning

– Vicky Chan –

Rockport Publishers

Published 21 December 2021

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Adventures in Architecture for Kids is a brightly coloured and attention-grabbing non fiction book with heaps of hands-on activity ideas.

The book is divided into five sections: General Construction, Architecture and History, Landscape Architecture, Sustainable Architecture, and a Brief Introduction to City Planning. Each section then has between three and eight projects to make that step you through an aspect of architecture. Examples of projects include building a 3D model of a house using pasta, designing a treehouse model and building with indigenous construction methods. Each project has multiple pages of photographs demonstrating the materials needed, step-by-step construction and the finished product. While each project can be followed exactly, once that has been created, readers can use the same techniques to create their own designs.

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Book Review: SuperSight

 

SuperSight: What Augmented Reality Means for Our Lives, Our Work and the Way We Imagine the Future

– David Rose –

BenBella Books

Published 9 November 2021

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In SuperSight, author David Rose paints for readers an image of the not-too-distant future. What will this future look like? It’s more about how we will look at that future – through AI and AR enhanced vision.

SuperSight begins with an introduction where the technology behind the concept of the book is introduced. This might be future technology for some of us but David Rose explains that is very much real and happening now. Throughout the book he provides examples of the current prototypes and technology being designed by the big names we all recognise.

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Book Review: 33 Ways Not To Screw Up Your Business Emails

 

33 Ways Not To Screw Up Your Business Emails

– Anne Janzer –

Networlding Publishing

Published 15 September 2021

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Each day we send and receives tens, if not hundreds, of emails. It’s how we conduct business, if not pleasure as well. But while this is part of our everyday, it’s not a taught skill and something that can go wrong pretty quickly.

As someone who’s been told that my emails sometimes hit the wrong tone (whoops!), this title caught my eye. I’ve also been sending emails to staff and students recently to try and increase use of the school library and our services but for the many recipients, I’ve not been getting many responses. I was hoping this book could give me some pointers.

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Book Review: Marketing Strategy

Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing – Jenna Tiffany – Kogan Page – Published 25 May 2021

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Synopsis

Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany.

Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and – crucially – how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization’s long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them.

My thoughts

If you are launching a new business, product line or marketing strategy, then this book is for you. Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing is a comprehensive guide to everything you need to know to market your product and business.

The book first outlines the important of strategy and the downfall of many a marketing tactic that fails to consider strategy. The author then outlines 8 important aspects and steps in your marketing strategy, using strategy as an acronym. These 8 key parts of creating a marketing strategy then form the next 8 chapters. These are scenario, target, reach, awareness, tactics, execute, generate and yield.

Marketing Strategy is a practical book and each chapter walks you through the steps you need to take to create your strategy. Each chapter has activities, worked examples and blank templates for you to complete, so that by the end of the book you have a complete strategy and approach to your marketing. Throughout, there are many references to examples from business, interviews with experts and research to support the author’s points.

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