Idea Makers: 15 Fearless Female Entrepreneurs
– Lowey Bundy Sichol –
Chicago Review Press
Published 15 February 2022
15 stories of bold and imaginative female entrepreneurs. Along with a few snippets of female entrepreneurs from throughout history, this book presents the stories of 15 modern women and the ideas they made into reality.
Each and every woman included in this story is inspiring. It was amazing to experience their journeys from the initial idea to making it a reality. Each chapter explores the background story, the entrepreneur’s first jobs, the idea, how the idea was grown and where the business or entrepreneur is today. Each chapter also includes links to the business and entrepreneur’s websites and social media accounts.
33 Ways Not To Screw Up Your Business Emails
– Anne Janzer –
Published 15 September 2021
Each day we send and receives tens, if not hundreds, of emails. It’s how we conduct business, if not pleasure as well. But while this is part of our everyday, it’s not a taught skill and something that can go wrong pretty quickly.
As someone who’s been told that my emails sometimes hit the wrong tone (whoops!), this title caught my eye. I’ve also been sending emails to staff and students recently to try and increase use of the school library and our services but for the many recipients, I’ve not been getting many responses. I was hoping this book could give me some pointers.
Brand Yourself: A no-nonsense brand toolkit for small businesses
Lucy Werner and Hadrien Chatelet
Practical Inspiration Publishing
Published 7 September 2021
I love learning about marketing and branding. And we all know that the best way to learn something is to read a book about it. Brand Yourself is easy to read and approachable and I have finished feeling I have a strong brand outline and clear steps I can take to make my brand stronger.
I always read branding and marketing books through two lenses – my own personal perspective as well as the branding of my school library. Brand Yourself is obviously targeted for business models, but each of the steps it takes readers through to identify a brand, would work perfectly for a library or service.
Brand Yourself is based on the work behind Wern and a quick check of their website and social media feeds shows they practice what they preach. It’s also a good example of what they are trying to show readers.
Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing – Jenna Tiffany – Kogan Page – Published 25 May 2021
Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany.
Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and – crucially – how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization’s long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them.
If you are launching a new business, product line or marketing strategy, then this book is for you. Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing is a comprehensive guide to everything you need to know to market your product and business.
The book first outlines the important of strategy and the downfall of many a marketing tactic that fails to consider strategy. The author then outlines 8 important aspects and steps in your marketing strategy, using strategy as an acronym. These 8 key parts of creating a marketing strategy then form the next 8 chapters. These are scenario, target, reach, awareness, tactics, execute, generate and yield.
Marketing Strategy is a practical book and each chapter walks you through the steps you need to take to create your strategy. Each chapter has activities, worked examples and blank templates for you to complete, so that by the end of the book you have a complete strategy and approach to your marketing. Throughout, there are many references to examples from business, interviews with experts and research to support the author’s points.
How Sweet It Is – Robin Lee Hatcher – Legacy of Faith #3 – Thomas Nelson – Published 14 July 2020
Holly Stanford is doing the best she can with the restaurant she inherited from her late uncle. But after her fiancé abandons her and the business, Holly regrets having given up her dream of becoming a pastry chef. Now a few bad financial decisions might cost her everything, including her hope for the future.
Jed Henning has done well with his new company despite his prodigal brother’s behavior. When Jed‘s father , the controlling member of the board of directors, temporarily suspends operations until his sons work out their differences, Jed resentfully chases his brother, Chris, to Boise. There Jed rents a basement apartment from Holly and hopes to convince Chris to get his act together before their company collapses.
Unaware that Holly is the one person who can help him get through to Chris, Jed starts the tough work of reconciliation armed with little more than a few family photographs, a stack of old letters, and a Bible that belonged to his great-grandfather, Andrew Henning. And as romance blossoms between Holly and Jed, the story of Jed’s great-grandfather highlights the power of God across the generations and the legacy of a family’s courageous faith.
How Sweet It Is is the very sweet third book in the Legacy of Faith series. Like its predecessors, it combines the present day story of two people meeting and falling in love with the continuation of the story of the Henning family, set in the late 1960s. It is faith filled and an endearing tale of family, belonging and love.
Holly just wants to bake. Instead she has been left with a restaurant to run and crippling debt, thanks to a fiancé who left her just before their wedding. Jed is a successful businessman but is father has given him an ultimatum: make it right with his brother or sell the business. Jed travels to Idaho to try to reconnect with his brother and his family’s past and finds himself renting the same basement apartment his great grandfather, Andrew Henning, once lived in. For Holly, it’s a blessing to be able to finally rent the apartment and gain some much needed income. But she is drawn to Jed and isn’t sure she should trust herself to be in a relationship again.
There is no doubt that this is Christian Fiction. The faith, prayer, scripture, church, community and belief is evident in every chapter. Some Christian fiction doesn’t reference faith aside from a few prayers or themes, but not so in this book. Both the present day characters and the characters from the past rely heavily on God and reflect and want to grow in their faith.
Andrew Henning’s story, set in 1969, is a wonderful reflection of the modern day love story. I love how Hatcher has woven the threads of the two generations together, as she has done in the previous two novels in this series. Readers of the first two books will no doubt enjoy the continuation of Andrew Henning’s story, but new comers to the series should be able to follow along without too much confusion.
WordPress Websites for Business: How Anyone Can Maximize Website Performance and Results – Michael Cordova – WildBlue Press – Published 12 December 2017
Ok, so you’re company’s team has finally agreed to build a new website, but all you know is what you knew when you built the last one, and it failed miserably. Nobody in the company wants to go down that same road again, but at the same time, nobody knows how to do it any different than the last time.
Just like so many other things in life, doing it right doesn’t take much more time than doing it wrong. It just takes the knowledge of how to do it right the first time. In the case of building a website, it takes the knowledge of many others to get optimal results from your website, and this book brings them all together in one concise place for your reference.
I have seen many people/companies make mistakes in the creation of their website. Their mistakes have led to Google penalties that they never recovered from. Simple preparations and settings discussed in the book ensure that you don’t make those same mistakes. Each new website has different scenarios, and those particulars are discussed so you can customize your installation to show you how to avoid making critical, and possibly crippling or complete show-stopping mistakes that can set you back for months or years.
This book crossed my path at the exact time that I needed it. I have been using WordPress for a number of years on a free blogging basis, but have recently been asked to coordinate, design and build an externally hosted WordPress-based website for an advocacy group. Everyday I was learning something new and finding that I had endless questions that needed to be answered. WordPress Websites for Business was the ideal solution to those questions. There is something about a book that seems more trustworthy than a variety of random website sources (I guess I am a traditional librarian at heart). However, WordPress Websites for Business has an informal, website feel to it. Short chapters and an informal, personal writing style contribute to this feeling. The author frequently references his own experiences and his qualifications for writing such a book and links to examples.
The first section of this book briefly outlines the book’s purpose, intended audience, and the author’s experience. The next section then outlines a short history of the internet, giving context to some of the techniques and technology used, CSS for example. The remainder of the book is then split into a range of sections which vary from SEO optimisation and security, to plugins and child themes. The chapter headings themselves are quite helpful, “Wordpress.com vs. WordPress.org – Always Pick the Latter for Business”, for example.