The Young Entrepreneur: How To Start A Business While You’re Still A Student

– Swish Goswami and Quinn Underwood  –

Kogan Page

Published 31 May 2022

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The Young Entrepreneur delivers exactly what it promises – an entirely practical guide to starting your own business. This is the perfect overview of entrepreneurial thinking and approaches, with examples drawn from the authors’ own experiences.

The Young Entrepreneur is broken down into three parts. The first explores what an entrepreneur is and how they think. This sets the reader up for the rest of the book. It also outlines some pitfalls to be aware of and avoid. Part two is all about getting started with your business. From coming up with the business idea and avoiding failure, to testing, launching, marketing, fundraising and scaling. Part two really is a step-by-step guide to each part of being an entrepreneur. Part three is called Ecosystem and it explores the community and culture of entrepreneurs. It’s about getting your business culture right and how to bring this culture to your audience through authentic marketing and being part of the wider community of entrepreneurs.

The Young Entrepreneur comes across as genuine and practical. It’s also realistic and upfront about the challenges entrepreneurs face. It’s hopeful about the future of business but also addresses the responsibilities entrepreneurs have.

I interpreted the title incorrectly and assumed this book would be about school students, which is why I jumped at the chance to read and review this book. I am currently running our school’s entrepreneurship class for middle school students while our entrepreneurship teacher is on sabbatical. Clearly it says university and college in the summary, so the mistake is my fault. And while this book wasn’t what I was expecting, it is still a complete look at entrepreneurial skills and approaches.

The publishers provided an advanced readers copy of this book for reviewing purposes. All opinions are my own.

More information

Category: Non fiction

Subjects: Entrepreneurship, Entrepreneurs, business, university, marketing.

Published: 31 May 2022 by Kogan Page

Format: Paperback. 240 pages

ISBN: 9780749497347

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