PASSIONATE ABOUT SCHOOL LIBRARIES

Tag: Businesses

Book Review: Marketing and Branding

 

The Non-Obvious Guide to Marketing and Branding (Without a Big Budget)

– Rohit Bhargava –

Ideapress Publishing

Published 11 May 2021

♥♥♥♥

 

I liked that this book is called the non-obvious guide to branding and marketing and that is actually what is delivers. So many books and articles I’ve read on branding and marketing cover the same ground. Helpful and effective, but very similar. This book looks at things from a different angle and included things I hadn’t read about in other branding books. For example, this book not only tells you why you should create customer personas and how to write them, but how to better meet your customers’ needs and use this information to guide your outreach and get customers to actually start marketing and advocating for you. Similarly, instead of just demonstrating what a tagline is or why you need one, it breaks down the steps on how to create one in a way that actually seems achievable, even for me.

Continue reading

Book Review: Idea Makers

idea makers book cover

 

Idea Makers: 15 Fearless Female Entrepreneurs

– Lowey Bundy Sichol –

Chicago Review Press

Published 15 February 2022

♥♥♥♥

 

15 stories of bold and imaginative female entrepreneurs. Along with a few snippets of female entrepreneurs from throughout history, this book presents the stories of 15 modern women and the ideas they made into reality.

Each and every woman included in this story is inspiring. It was amazing to experience their journeys from the initial idea to making it a reality. Each chapter explores the background story, the entrepreneur’s first jobs, the idea, how the idea was grown and where the business or entrepreneur is today. Each chapter also includes links to the business and entrepreneur’s websites and social media accounts.

Continue reading

© 2022 Madison's Library

Theme by Anders NorenUp ↑