Online Marketing

Online Marketing for Busy Authors: A Step-by-Step Guide –  Fauzia Burke – Berrett-Koehler Publishers – Published 19 April 2016



If You Want People to Read Your Book, 
Writing It Is Only the Beginning 
There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing? 
Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke’s expert advice, authors can conquer the Internet and still get their next manuscript in on time. 

My thoughts

Online Marketing For Busy Authors is the perfect resource for both new and experienced authors, those that already have a large following and those just starting out. It works with you through the often daunting process of engaging with your readers through social media, but also refines the perhaps less clear area of first setting out your goals for engaging with online markets. This book is also a great guide for anyone in the business of promotions trying to understand the methods behind this online world and designing a marketing plan to target the right people in the right ways.    Continue reading