PASSIONATE ABOUT SCHOOL LIBRARIES

Tag: Small business

Book Review: Air

 

Air

– Monica Roe –

Farrar, Straus and Giroux

Published 15 March 2022

♥♥♥♥♥

 

Air is a powerful and impressive middle grade novel about finding your voice and following your dream, while managing the transition to high school, friendship, adults who think they know best and the ways society limits the potential of all.

Air is a book I’m going to force upon a lot of people. Staff and teachers at my school, my principal, students. It’s a book I think everyone should read. The author so perfectly captures Emmie’s voice. That of a young girl who has just started seventh grade. She loves racing and jumping on ramps in her wheelchair. Chair skating. She’s an athlete and entrepreneur. She and her best friend run a small business selling plants and wheelchair bags. Emmie is saving up for a new wheelchair, one that is made for skating. But when she takes a fall at school – totally not her fault! – her new principal demands that she has a full time aide. Emmie is horrified. When the principal announces that the school plans to raise money to buy Emmie her new chair, she’s super excited, but it seems it might come at a cost and she has to decide what she wants and how to speak up for herself.

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Book Review: Brand Yourself

 

Brand Yourself: A no-nonsense brand toolkit for small businesses

Lucy Werner and Hadrien Chatelet

Practical Inspiration Publishing

Published 7 September 2021

♥♥♥♥/♥

 

I love learning about marketing and branding. And we all know that the best way to learn something is to read a book about it. Brand Yourself is easy to read and approachable and I have finished feeling I have a strong brand outline and clear steps I can take to make my brand stronger.

I always read branding and marketing books through two lenses – my own personal perspective as well as the branding of my school library. Brand Yourself is obviously targeted for business models, but each of the steps it takes readers through to identify a brand, would work perfectly for a library or service.

Brand Yourself is based on the work behind Wern and a quick check of their website and social media feeds shows they practice what they preach. It’s also a good example of what they are trying to show readers.

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