Brand Yourself: A no-nonsense brand toolkit for small businesses
Lucy Werner and Hadrien Chatelet
Practical Inspiration Publishing
Published 7 September 2021
I love learning about marketing and branding. And we all know that the best way to learn something is to read a book about it. Brand Yourself is easy to read and approachable and I have finished feeling I have a strong brand outline and clear steps I can take to make my brand stronger.
I always read branding and marketing books through two lenses – my own personal perspective as well as the branding of my school library. Brand Yourself is obviously targeted for business models, but each of the steps it takes readers through to identify a brand, would work perfectly for a library or service.
Brand Yourself is based on the work behind Wern and a quick check of their website and social media feeds shows they practice what they preach. It’s also a good example of what they are trying to show readers.