WordPress Websites for Business: How Anyone Can Maximize Website Performance and Results – Michael Cordova – WildBlue Press – Published 12 December 2017
Ok, so you’re company’s team has finally agreed to build a new website, but all you know is what you knew when you built the last one, and it failed miserably. Nobody in the company wants to go down that same road again, but at the same time, nobody knows how to do it any different than the last time.
Just like so many other things in life, doing it right doesn’t take much more time than doing it wrong. It just takes the knowledge of how to do it right the first time. In the case of building a website, it takes the knowledge of many others to get optimal results from your website, and this book brings them all together in one concise place for your reference.
I have seen many people/companies make mistakes in the creation of their website. Their mistakes have led to Google penalties that they never recovered from. Simple preparations and settings discussed in the book ensure that you don’t make those same mistakes. Each new website has different scenarios, and those particulars are discussed so you can customize your installation to show you how to avoid making critical, and possibly crippling or complete show-stopping mistakes that can set you back for months or years.
This book crossed my path at the exact time that I needed it. I have been using WordPress for a number of years on a free blogging basis, but have recently been asked to coordinate, design and build an externally hosted WordPress-based website for an advocacy group. Everyday I was learning something new and finding that I had endless questions that needed to be answered. WordPress Websites for Business was the ideal solution to those questions. There is something about a book that seems more trustworthy than a variety of random website sources (I guess I am a traditional librarian at heart). However, WordPress Websites for Business has an informal, website feel to it. Short chapters and an informal, personal writing style contribute to this feeling. The author frequently references his own experiences and his qualifications for writing such a book and links to examples.
The first section of this book briefly outlines the book’s purpose, intended audience, and the author’s experience. The next section then outlines a short history of the internet, giving context to some of the techniques and technology used, CSS for example. The remainder of the book is then split into a range of sections which vary from SEO optimisation and security, to plugins and child themes. The chapter headings themselves are quite helpful, “Wordpress.com vs. WordPress.org – Always Pick the Latter for Business”, for example.