Social media accounts for school libraries are something of which I am hugely supportive. Many school libraries have now joined in and have a social media account or two. I am in no way an expert, but I thought I would share my reasoning behind my thoughts and the steps I have been through to create my school libraries social media accounts and what I do to create content each week. In this series I'll also share some of my favourite school library social media accounts to follow and gain inspiration from, as well as some further reading and research.
Connection. Marketing. Communication. Promotion. Networking. Ensuring parents, students, staff and leadership know what's going on in the library.
So often, the role of the school librarian now includes that of marketing director and advocate. If we do not promote our libraries and our roles they will continue to go unnoticed. Social media is an easy way to spread the word about the amazing things happing in your library, as well as the everyday awesomeness.
It's also a great way to connect with your students, parents and fellow staff members.
Promoting the school library is so important. Even more so in today's climate of disappearing school libraries and the undervaluing of school library staff. Social media accounts allow an insight into the daily happenings of the school library. It creates excitement and engagement. It also meets students where they are. Most teens are on social media of some sort and connecting with them in that environment can allow modelling of good conduct and positive social media engagement.
Part 1 of the series is all about Getting Started. Maybe you need some ideas about where to start, want help around writing a social media policy document or are unsure about which social media channel to choose. I'll discuss how I approached these first steps. We'll also talk about creating a brand and I'll share some of my favourite resources for learning about branding for your school library.
In Part 2, we'll talk about creating content and making a way for this to be easy and manageable. I'll share my favourite scheduling resources and templates.
Part 3 will give you some inspiration for your own social media accounts. I'll share my top favourite social media influences, school libraries you can follow and lots of further reading.